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JSHAW » Detail

Can You See ODEUR in FW08/09 Comments | Sep 17 2008

Odeur 1

ODEUR2

ODEUR3

ODEUR is a label based out of Sweden and seeks to challenge conventional notions of how basic garments are constructed. A playful relation to the silhouette, a focus on details and unexpected cuttings characterizes the Odeur collection, that includes jeans, shirts, hoodies, t-shirts and scarves.

Odeur was founded in 2006 and is designed by Petter Hollström and Anna Lidström. Originally it was a final
examination project from Berghs School of Communication, seeking to broaden the opinion of what design really means from a brand perspective.

For a copy of ODEUR’s press release just follow the internet.

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