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JSHAW » Vice Magazine Glows With BMW

Vice Magazine Glows With BMW

VICEwBMW

The April issue of the beloved culture magazine Vice has done an interesting advertising campaign with BMW Canada. The campaign is for the BMW 1 Series and this campaign mimics the strategy of the 1 series… “short, intense experiences” . In the light the cover featuring Sasha Grey looks like a regular cover, but when the lights go out… a car can be seen glowing.

At first you wouldn’t really think BMW would want to share the cover with a porn star, but they are and its not deterring me from buying a BMW. It also may not be expected that targeting readers of Vice is a wise choice because they don’t seem to be their target demographic, but they create buzz and in a few years will be the ones buying  the BMWs.

I LOVE THE ORIGINALITY!

More at Media In Canada dot COM

Written by JSHAW in: Design, General | Tags: , , ,
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